How ChatGPT Has Changed Marketers Jobswav.mp4
We’re about to get into the good stuff.
Let’s dive into the BULK of the AI Marketing Console:
PROMPT WRITING.
Prompt writing is an essential skill for creative agencies, as it helps to generate ideas, spark innovation, and drive successful projects on the back of AI & ChatGPT.
Writing a great prompt can range from simple questions to complex tasks, and can be used to create engaging content or guide brainstorming sessions. To ensure that your prompts are effective and inspiring, it is important to have a clear understanding of the science that goes into prompt writing and the five key factors that every great prompt should have:
How To Give ChatGPT A Good Task:
2. Every Prompt You Write For ChatGPT Needs A Task.mp4
This is the most basic yet the most crucial step. It's when you tell the AI to do a certain thing. Tasks are crafted when you start a sentence with an "action" Verb.
Persona aka Role Play:
5. Why You Should Always Give ChatGPT A Role To Play.mp4
Role / Persona: Many fail at this one. Don’t just say “write a blog post” tell ChatGPT to pretend that they’re the top content creator in [NICHE] and write a blog post on [Topic]. I love to tell ChatGPT that they’re a "Marketing Genius with multiple years of experience in social media past" — By adding this role aka persona in the prompt I tend to see a 10X better output.
Give ChatGPT Context On The Rationale:
Context: Adding context limits the endless possibilities. It’s kind of like providing some of the walls in which you want ChatGPT to play in. What is the audiences background? What does success look like? What is the goal of the prompt? What is driving this request?
Examples: