AI can play a major role in helping copywriters create effective landing pages. By using AI, copywriters can quickly identify potential areas of improvement and areas to focus on when creating a landing page. AI can help generate ideas for content, such as the most effective headlines, images, and copy that will engage readers and drive conversions.
AI can also provide insights into reader psychology that can help copywriters craft more persuasive copy. Additionally, AI can suggest the most effective word and phrase choices in order to maximize a landing page's effectiveness and ensure that the right message is being delivered. Through the use of AI, copywriters can create more effective landing pages in less time, while also ensuring that their work is of the highest quality.
Copywriting is one of the trickier creative jobs for ChatGPT because it requires both (1) great insight around the topic and (2) a reminder that it’s a copywriter and not a researcher. As a result, I like to think about the development of landing page copy the same way that we think about it in the real world when artificial intelligence wasn’t here to support us. The best starting point for getting a landing page from a Copywriting Agency is to start with an educated + informed brief that gives the writer all the information they need to thrive in their role. We should in many ways view ChatGPT as both the researcher/analyst and the copywriter for landing pages.
Thus… We have to get them to do two jobs:
Understand the topic at hand
Create content based on the understanding
Some landing page topics can be developed with just one prompt but in some cases two prompts are better than one. In this part of the course, I’m going to share with you some of the best initial prompts you can use and the results can help you determine whether or not you should use a secondary prompt to get closer to what you’re looking for from ChatGPT. I’ve included a wide range of different secondary prompts in this list so you can get a sense of the possibilities.
The AI needs to understand two things:
Your customer.
Your business.
The first prompt in your landing page development process should either help you show your AI the details that are required for a great landing page or it should have a starting point.
Let’s get into this process.
